Roberto Arochi is the founder and managing partner of Arochi & Lindner. With over 40 years of experience, he is widely recognized as one of Mexico’s top IP and marketing lawyers. Chambers and Partners’ Latin American Guide (2020) ranks him in its Top Tier and reports that clients praise Roberto Arochi as “a visionary lawyer who is completely dedicated to client service”. His expertise includes advertising and marketing, trademarks, copyrights and trade secrets law, and his experience covers dispute resolution, licensing, franchising, unfair competition, the internet, anti-counterfeiting, border enforcement measures, as well as foreign IP protection strategy. He has appeared as a copyright, patent and licensing law expert witness before the US Federal Courts regarding Mexican law and before WIPO regarding patent issues. Roberto is a member of AIPPI, ASIPI, AMPPI, IACC, CSUSA, GALA, INTA, UNIFAB and the Mexican Bar Association, where he is a former President of the Pro Bono Foundation. From 2012–2014 he served as Regional President for Americas of the Global Advertising Lawyers Alliance (GALA) and currently represents GALA before the Mexican Self-Regulation National Council (CONAR). Roberto also chairs the International Trademark Association (INTA), International Brief Amicus Committee, Latin America Subcommittee. In addition, he is the chair of the Industrial and Intellectual Property Commission of the Confederation of Industrial Chambers of the United Mexican States (CONCAMIN).