Lorraine Tay is the joint managing partner of Bird & Bird ATMD and head of the Intellectual Property group in Singapore. With more than 20 years’ experience, Lorraine has honed a deep familiarity with international and cross-border issues involving IP commercialisation and brand management. She is consistently ranked as a leading IP lawyer by industry indices including the Legal 500, Chambers, Managing IP, World Trademark Review, Who's Who Legal, Asia IP Experts, Expert Guides, Client Choice Awards and Asia Business Law Journal. She is also often called upon by IP industry bodies, official organisations, and the wider IP community to weigh in on issues impacting the IP landscape. www.twobirds.com/en/people/l/lorraine-tay