Iona is a partner in Freeths London IP & Media practice with experience in advertising and marketing law. She regularly drafts complex agreements relating to branding, marketing and development of technology. Iona advises on working with influencers, product design and product packaging claims, with a particular interest in environmental claims and greenwashing. She has significant experience in the Beauty and Personal Care industry and is engaged in Freeths’ specialist Beauty and Personal Care offering. Iona has acted for a number of global Beauty & Personal Care brands, including having spent a year on secondment working with three major skin care brands. A member of Freeths’ Climate Change Litigation group, Iona frequently gives training on managing risk around sustainable claims. She is recognised as a Recommended Lawyer and Next Generation Partner by the Legal 500 (2023 edition).