Advertising Law
AI in advertising for luxury brands: the risks and rewards
With an eye on the UK market, Freeths’ Simon Barker and Chris Musgrave explain how to make the most of AI in advertising while managing possible IP pitfalls
The luxury of menopausal beauty products – substantiated or just marketing?
Menopausal products are big business for brands. But Freeths legal beauty expert Iona Silverman explains how to balance product claims with the law
AI, NFTs, Stradivarius violins and a fashion revolution at Wimbledon: more key takeaways from Luxury Law Summit London
Maura O’Malley reports from London’s premier luxury law conference, which explored how the sector is innovating
In luxury, getting the right price can make all the difference
Taft Stettinius & Hollister lawyer Gene Zelek explains how luxury goods suppliers can use US and Canadian law to help them find and maintain the right price for their products
The challenges of protecting quiet luxury brands
Quiet luxury’s subtle design elements require a specialised IP protection approach, writes Stobbs trademark attorney Gretha Cachia.
Brands, beauty and big issues: high-profile US cases to watch in 2024
From fast fashion to sustainability, Foley & Lardner luxury lawyers Jeff Greene and Owen Miklos examine the key cases before US courts in 2024
Substantiation is key for growing ‘invasive beauty and wellness’ market
With the increasing popularity of invasive beauty and wellness treatments, Freeth’s Eleanor Bradberry explains why luxury brands will need detailed evidence to support their claims.
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Amazon loses UK Supreme Court appeal on cross-border internet sales
UK’s highest court dismisses e-commerce giant’s appeal to lift injunction over cross-border trademark dispute
Understanding green trademarks in China and Hong Kong
As green marks grow in advertising, DLA Piper lawyers Elizabeth Wong and Liam Blackford provide guidance on trademark rules in China and Hong Kong
Court of Appeal green lights group claim against Marks & Clerk over commission payments
Case alleging secret client referral fees can proceed in first appellate ruling on representative actions since Lloyd v Google
Advertising in China – label your advertisements
Luxury brands should brace for a more stringently enforced regime for labelling advertisements in China, write DLA Piper lawyers Edward Chatterton and Jane J. Li
Monster Energy awarded extra $43m in false advertising dispute with rival
Extra damages brings award to a massive $336m in long-running dispute with Bang energy drink maker
Tell your sustainability story without being accused of greenwashing
Iona Silverman from Freeths’ IP & Media team explains how to get your messaging right and mitigate the risks
Foley’s top 10 tips for brands entering influencer marketing contracts
Foley & Lardner’s Grace Fucci explains how not to leave money on the table in the multi-billion dollar influencer marketing industry
‘Diversity of teams means a diversity of thought’ - five takeaways from Luxury Law Summit London
Maura O'Malley identifies key themes that surfaced during a day of discussion and debate at Luxury Law Summit London
Beware the beauty of sustainability: US regulatory risks and class action lawsuits
Loeb & Loeb's Kristen Klesh discusses the inherent risks of beauty brands advertising their products' green credentials
Metaverse advertising: applying old rules to a brave new world
Metaverse advertising issues are not new but they do present heightened risks, write DLA Piper lawyers John Wilks and Hannah Potter
Advertising and marketing in China: issues for luxury brands to watch in 2023
From celebrity endorsements to cultural references, the landscape for luxury brands in China is changing, explain DLA Piper Hong Kong lawyers Edward Chatterton and Jane Li
Playing on-side at this year’s football world cup - FIFA’s advertising rights and rules
Freeths IP lawyers Iona Silverman and James Leavy discuss the stakes for revenue and recognition
Bulgarian luxury brand BY FAR signs Kendall Jenner as first celebrity face for label's ad campaign
Holland & Knight advises on deal and related music licensing
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